Set strategic marketing plans to set the direction and to help achieve the mission of the business.
To position and differentiate our brand in the mind of our customers.
Identify needs, gaps and opportunities for our business and make proposals to implement these.
Keep abreast of the competitor landscape.
Provide critical support to reinforce sales efforts that lead to profits.
Setting goals and objectives, development of staff, monitoring efficiency.
Establish and maintain strategic networks and liaising with other departments.
Define and achieve business specific targets for the team.
Responsible for risk management, budget setting and control with Marketing.
Responsible for coaching and mentoring of staff.
Ability to manage multiple projects and work within deadlines. The successful candidate will be detail-oriented, highly organized, and a self-motivated team player.
Excellent writing and communication skills for a variety of technical and non-technical audiences.
Effective and efficient problem-solving skills.
Strong prioritization skills and the ability to coordinate multi-disciplinary teams across all levels of management.
Develop and maintain a strong business network as reliable source of information.
COMPETENCIES
Excellent inter-personal negotiating skills
Proven leadership and people management skills
Ability to motivate and lead a team, and provide effective performance feedback
Conceptual analytical ability and excellent communication skills with demonstrated ability to present information in a clear and logical manner both in writing and by other means
Ability to plan and organise
Problem-solving skills
Coaching skills
Change Management skill
QUALIFICATIONS
Bachelors degree in a relevant field (preferably with strategic marketing as a major)
3-5 years’ experience developing proposals and presentations
Excellent command of English grammar, spelling and composition
Superior oral communication and interpersonal skills
Must be highly proficient in MS Office and Adobe Creative Suite
Strong Project Management Skills
5 to 7 years leadership experience (with an established leadership track record) preferably in the Financial Services Industry
5 to 7 years relevant strategic marketing and communications experience
2 to 3 years experience in an Employee Benefits environment will be an advantage
